From the blog

The Conscious Christmas Pop Up

We have combined our forces with the beautiful ladies at to organise a Christmas Pop Up in the very heart of London on the 14th December. For only one day, we will be introducing local brands that have gone the ethical way and their sustainable, eco-friendly products. If you[…]

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AmaElla, ethical lingerie inspired by nature

It really is inspiring to come across brands like AmaElla and people like Julie and Lara, who were determined to change the status quo in the fashion industry. With several years experience in the fashion and business industries, AmaElla co-founders, Julie (France) and Lara (Spain) put their brains to work[…]

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Pure Light Botanics

We are delighted to feature Pure Light Botanics products because we really think they are luxury quality with an earth-conscious background. They have an amazingly varied range from bath and body care to pet care products and they also have delightful candles. All their products are effective, natural and smell beautiful. What[…]

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Slowtrends Manifesto

We have received a number of inquiries about our website and what we do so we thought we’d dedicate a few lines to explain what Slowtrends is in a more detailed way. The reason why we are not showing our face on the blog together with the topic of each[…]

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Pleni Naturals, organic fruit based baby wash

We know how important it is to use mild and as natural as possible products on your baby’s delicate skin and we also know it is not easy to find products that are truly natural. Most earth-conscious mums will go on a hunt for the most natural possible products right[…]

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Luva Huva, sensual sustainable lingerie

Believe me, I have been there when it comes to looking for lingerie that is both sustainable and sexy and I know it is really hard to find something feminine and nice that is ethically made. Most of the results we would get if we were trying to find underwear[…]

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Minna, sustainable romantic bridal wear

This could be one of those posts where I add tons of photos and I never get tired of seeing them. Today, I am bringing a brand of sustainable bridal dresses. It really is now weddings high season and if you aren’t getting married yourself you are probably looking for a[…]

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Soap & Co. natural soap with a social purpose

There are great top quality soap brands that have luxury finishes and there are other brands that, on top of this, have an amazing social purpose at the background of it all. Soap & Co. crafts beautifully natural soaps in a factory that employs visually impaired people through a programme[…]

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Iluut, less is more

Today I’m featuring a brand that I got to know through Instagram. It is a very young brand and they have a small collection but we can already tell what’s awaiting us, will be promising. They are working right now on their next collection and we literally cannot wait to[…]

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