Slowtrends
The shift towards intentional, sustainable,
slow living.
Founded from a desire to connect the creativity, craftsmanship and independent spirit of Southern European brands with the opportunities of the UK market, Slowtrends brings together cultural insight, commercial strategy and creative thinking to help good brands travel further.
Latest articles
We explore culture, people, brands, materials, and places shaping a more thoughtful approach to interiors, fashion, design, and lifestyles.
Read our journal below.
The Myth of the Responsible Consumer
The Rise of Ethical Rating Platforms
How Greenwashing Became Normal
When Caring Becomes Exhausting
Our story
Why we are here
Slowtrends was created to counter fast-moving, disposable trends by celebrating lasting, meaningful ways of living. Since 2017 it has evolved from a small personal blog on ethical consumer brands into a multidisciplinary platform and studio that guides conscious consumption, intentional routines, thoughtful design, and sustainable habits. Deeply influenced by the Mediterranean lifestyle, it embraces a laid-back ethos that celebrates a slower pace of life and beauty in simplicity.
Our mission is to help people live more conscious, sustainable lives by prioritising craftsmanship, durability, reuse, and waste reduction. We challenge throw-away culture at home and beyond. We also work with organisations to circulate goods to those who can use them and direct profits toward circular impact initiatives.
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